Spain · PUBLIC SECTOR
European Union Intellectual Property Office (EUIPO)
Strategic Communication & Thought Leadership | Alicante
Project Brief
As an external freelance consultant via KPMG, I supported strategic communication initiatives within the Business Development Department of the European Union Intellectual Property Office.
The project focused on strengthening the department’s communication and thought leadership efforts to expand awareness and accessibility of the European intellectual property system among startups, SMEs, and innovation-driven businesses across the European Union.
The European Union Intellectual Property Office is the EU agency responsible for managing European Union trademarks (EUTMs) and registered European Union designs (REUDs). The Office also oversees geographical indications for craft and industrial products, supports international cooperation in intellectual property, and hosts the European Observatory on Infringements of Intellectual Property Rights.
Within the organisation, the Business Development Department works to improve awareness, accessibility, and adoption of intellectual property tools across the European innovation ecosystem.
Role
External Consultant (KPMG Spain) | Promotion of Intellectual Property System | 2024 - 2025
Key Contributions
- •Developed and managed the editorial content calendar for the Director of the Business Development Department, supporting consistent LinkedIn communication and visibility.
- •Provided LinkedIn advisory and thought leadership positioning to strengthen the Director’s professional voice and engagement with stakeholders.
- •Managed stakeholder engagement for marketing email campaigns, coordinating communications and distribution using the Brevo platform.
- •Designed and supported the development of presentations and communication materials for internal and external initiatives.
- •Contributed to the coordination of communications activities within the Business Development Department, supporting outreach and engagement with key stakeholders.
Impact
Strengthened the Business Development Department’s communication efforts by supporting the Director’s LinkedIn thought leadership and editorial planning, contributing to increased awareness of the intellectual property system across the European Union, particularly among startups, SMEs, and entrepreneurs engaging with the EU innovation ecosystem.
