What I Build

Every project begins with a vision, and my role is to bring the structure, strategy, and execution needed to make it real. From Vietnam to the UK and Spain, these are the stories of ideas turned into impacts.

My journey

Viet Nam

OTA Playhouse Vietnam Exterior

OTA Playhouse

ENTERTAINMENT - F&B

Project Brief

OTA Playhouse is Hội An’s largest indoor community space: a multipurpose creative venue bringing together events, billiards, a sports bar, and co-working facilities under one roof.

The ambition goes beyond a venue. It aims to create a cultural hub for both locals and international visitors, supporting artists, creatives, and community initiatives. The long-term vision includes hosting international music festivals and large-scale cultural events.

The project requires strategic leadership to transform this ambitious concept into a structured and operational venue. This includes aligning stakeholders, defining the project roadmap, and building the systems and operational framework needed to bring the space to life.

Role

Partner & Project Lead | 2025 - Present

Key Contributions

  • •Strategic planning and priority setting for sustainable project development
  • •Establishing project governance structures and stakeholder engagement
  • •Development of strategic partnerships, including collaboration with a craft brewery operating within the venue
  • •Cross-functional coordination across design, branding, marketing, and operations
  • •Building operational systems and productivity workflows (Notion, Trello)
  • •Recruitment, team development, and capacity building to support long-term growth

Impact

OTA Playhouse is being developed as one of Hội An’s most ambitious indoor community spaces, bringing together entertainment, culture, and co-working under one roof.

Through structured planning, stakeholder coordination, and operational systems, the project is steadily progressing toward becoming a cultural hub for both locals and international visitors, supporting artists, creatives, and community initiatives.

My journey

Spain

EU flags

European Union Intellectual Property Office (EUIPO)

PUBLIC SECTOR

Project Brief

As an external freelance consultant via KPMG, I supported strategic communication initiatives within the Business Development Department of the European Union Intellectual Property Office.

The project focused on strengthening the department’s communication and thought leadership efforts to expand awareness and accessibility of the European intellectual property system among startups, SMEs, and innovation-driven businesses across the European Union.

The European Union Intellectual Property Office is the EU agency responsible for managing European Union trademarks (EUTMs) and registered European Union designs (REUDs). The Office also oversees geographical indications for craft and industrial products, supports international cooperation in intellectual property, and hosts the European Observatory on Infringements of Intellectual Property Rights.

Within the organisation, the Business Development Department works to improve awareness, accessibility, and adoption of intellectual property tools across the European innovation ecosystem.

Role

External Consultant (KPMG Spain) | Promotion of Intellectual Property System | 2024 - 2025

Key Contributions

  • •Developed and managed the editorial content calendar for the Director of the Business Development Department, supporting consistent LinkedIn communication and visibility.
  • •Provided LinkedIn advisory and thought leadership positioning to strengthen the Director’s professional voice and engagement with stakeholders.
  • •Managed stakeholder engagement for marketing email campaigns, coordinating communications and distribution using the Brevo platform.
  • •Designed and supported the development of presentations and communication materials for internal and external initiatives.
  • •Contributed to the coordination of communications activities within the Business Development Department, supporting outreach and engagement with key stakeholders.

Impact

Strengthened the Business Development Department’s communication efforts by supporting the Director’s LinkedIn thought leadership and editorial planning, contributing to increased awareness of the intellectual property system across the European Union, particularly among startups, SMEs, and entrepreneurs engaging with the EU innovation ecosystem.

My journey

Viet Nam

Sinhtolina Aqua e Terra collection

Sinhtolina: Designed For Joy

FASHION & CREATIVE

Project Brief

Sinhtolina is an independent slow fashion brand built over 10+ years under the philosophy “Designed for Joy.” As founder and creative director, the project reflects the full spectrum of entrepreneurial leadership.

What began as a personal creative expression rooted in the idea of clothes made with love gradually evolved into a commitment to thoughtful design and slow production.

The brand collaborates with independent local tailors and incorporates upcycled fabrics whenever possible, supporting craftsmanship while reducing waste.

Role

Founder & Creative Director | 2014 - present

Key Contributions

  • •Design and develop fashion collections aligned with the brand’s slow fashion philosophy
  • •Lead brand identity and creative direction across campaigns and visual storytelling
  • •Direct photoshoots and oversee campaign execution
  • •Coordinate production with independent local tailors
  • •Develop marketing strategy and manage the brand’s digital presence
  • •Build retail partnerships and oversee eCommerce operations

Impact

Built and sustained an independent fashion label over more than a decade, cultivating a loyal local and international customer base while maintaining a consistent brand identity rooted in slow fashion, conscious production, and craftsmanship.

Quan Bui Bistro Operations Project Management

Quan Bui Bistro & Lounge

HOSPITALITY & F&B

Project Brief

Quan Bui Bistro & Lounge is a Vietnamese dining concept that brings together authentic cuisine, thoughtful interior design, and a curated cocktail program in a refined yet welcoming setting.

The ambition goes beyond simply opening a restaurant. The project aims to create a dining environment that celebrates Vietnamese culinary heritage while offering a contemporary space for guests to gather and experience flavours from across the country.

A key element of the concept is the cocktail programme, designed to complement the cuisine by incorporating ingredients and inspirations from Vietnam’s Northern, Central, and Southern regions, extending the culinary narrative beyond the kitchen.

Bringing the concept to life required translating the investor’s vision into a structured and fully operational establishment, aligning the development of the physical space with the operational systems and team structure needed to deliver a consistent and high-quality dining experience.

Role

Project Manager | 2022 - 2023

Key Contributions

  • •Coordination with the construction team to align interior design and layout with the investor’s vision
  • •Development of operational systems and Standard Operating Procedures (SOPs)
  • •Recruitment and onboarding of the opening team
  • •Organisation of product training sessions with F&B suppliers
  • •English language training to support communication with international guests
  • •Development of a cocktail concept inspired by ingredients from Northern, Central, and Southern Vietnam
  • •Collaboration with the marketing team to organise customer-facing activities and events
  • •Mentorship and team capacity building to support staff development

Impact

The project successfully translated the restaurant concept into a fully operational venue by combining thoughtful design, structured operations, and team development. The integration of a regionally inspired cocktail program along with authentic Vietnamese cuisine helped shape a cohesive dining experience while establishing a strong operational foundation for the venue’s launch.

Social Media Management Consultant Leo Huynh Trinh

Saigon Craft Bar Tay Ta

HOSPITALITY & F&B

Project Brief

Saigon Craft Bar Tay Ta is a craft beer bar located in District 7, Ho Chi Minh City, known for its vibrant atmosphere and curated selection of craft beers.

The objective of the project was to strengthen the bar’s brand presence and elevate its digital marketing efforts. The collaboration focused on developing a more structured social media strategy while enhancing the visual identity and storytelling of the brand across online platforms.

The work combined marketing strategy, creative production, and brand development to build a more cohesive and engaging online presence that reflected the bar’s energetic atmosphere and craft beer culture.

Role

Marketing Consultant | Strategy & Creative Direction | 2022 - 2023

Key Contributions

  • •Development and management of social media marketing strategy across multiple platforms
  • •Creative direction and production of product photography and video content
  • •Development of visual storytelling showcasing the bar’s craft beer culture and atmosphere
  • •Menu redesign and creation of promotional marketing assets
  • •Development of brand guidelines and coordination of the creative team throughout the project

Impact

The project strengthened Saigon Craft Bar Tay Ta’s digital presence by introducing more consistent visual storytelling and structured marketing communication. Through improved content and brand alignment, the bar was able to present a clearer identity that reflected its craft beer culture and vibrant social atmosphere.

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