Viet Nam · HOSPITALITY & F&B
Saigon Craft Bar Tay Ta
Craft Beer Brand Marketing & Digital Content Strategy | Saigon
Project Brief
Saigon Craft Bar Tay Ta is a craft beer bar located in District 7, Ho Chi Minh City, known for its vibrant atmosphere and curated selection of craft beers.
The objective of the project was to strengthen the bar’s brand presence and elevate its digital marketing efforts. The collaboration focused on developing a more structured social media strategy while enhancing the visual identity and storytelling of the brand across online platforms.
The work combined marketing strategy, creative production, and brand development to build a more cohesive and engaging online presence that reflected the bar’s energetic atmosphere and craft beer culture.
Role
Marketing Consultant | Strategy & Creative Direction | 2022 - 2023
Key Contributions
- •Development and management of social media marketing strategy across multiple platforms
- •Creative direction and production of product photography and video content
- •Development of visual storytelling showcasing the bar’s craft beer culture and atmosphere
- •Menu redesign and creation of promotional marketing assets
- •Development of brand guidelines and coordination of the creative team throughout the project
Impact
The project strengthened Saigon Craft Bar Tay Ta’s digital presence by introducing more consistent visual storytelling and structured marketing communication. Through improved content and brand alignment, the bar was able to present a clearer identity that reflected its craft beer culture and vibrant social atmosphere.
