Viet Nam · ENTERTAINMENT - F&B

OTA Playhouse

Community Venue Strategy & Operational Development | Hoian

Project Brief

OTA Playhouse is Hội An’s largest indoor community space: a multipurpose creative venue bringing together events, billiards, a sports bar, and co-working facilities under one roof.

The ambition goes beyond a venue. It aims to create a cultural hub for both locals and international visitors, supporting artists, creatives, and community initiatives. The long-term vision includes hosting international music festivals and large-scale cultural events.

The project requires strategic leadership to transform this ambitious concept into a structured and operational venue. This includes aligning stakeholders, defining the project roadmap, and building the systems and operational framework needed to bring the space to life.

Role

Partner & Project Lead | 2025 - Present

Key Contributions

•Strategic planning and priority setting for sustainable project development
•Establishing project governance structures and stakeholder engagement
•Development of strategic partnerships, including collaboration with a craft brewery operating within the venue
•Cross-functional coordination across design, branding, marketing, and operations
•Building operational systems and productivity workflows (Notion, Trello)
•Recruitment, team development, and capacity building to support long-term growth

Impact

OTA Playhouse is being developed as one of Hội An’s most ambitious indoor community spaces, bringing together entertainment, culture, and co-working under one roof.

Through structured planning, stakeholder coordination, and operational systems, the project is steadily progressing toward becoming a cultural hub for both locals and international visitors, supporting artists, creatives, and community initiatives.